Which email address should we send this to?
For the last few weeks, I’ve been answering the most common questions that flood my inbox.
These articles answered queries such as…
If you guys have been following along. You should know the common theme of these posts.
That SEO is 100% essential for your business website!
And that I’m here to help answer your queries.
Another recurring question I get asked is…
How do I pick good keywords to target with SEO?
Well to advise on this topic, you’ll need to understand the importance of keyword research.
Keywords are a major SEO factor that search engines use to rank your content in their results pages.
If researched and used correctly, search engines will understand what your content is about. And who would be the best fit for that content to reach.
One place to start would be to check out the keywords that your competitors are using.
When picking keywords to target with SEO you’ll need to use some tools. Tools that make the process easier than brainstorming keywords yourself.
I’ll give you some links to free tools below. But…first, you must understand the…
These are simply broken into three different classes, with easy to remember descriptions.
Head. Body. And long-tail keywords.
As we’ve discussed before. The longer the phrase or string of words. The more specific the query and less competitive the keyword.
Previously, Google would hand over informative keyword volume data free of charge.
But these days, Google’s AdWords Keyword Planner tool may not be as helpful as it once was.
Unless of course, you are willing to pay a premium to run ad campaigns in exchange for this information.
But don’t worry!
Getting your posts ranked on the illustrious first page of a Search Engine Results Page is achievable.
And better still.
Can be done for free.
The following are 3 free tools to help you with your keyword research.
Once you’ve figured out the “seed’ (or primary) keyword you want to get ranked for. You’ll need to research multiple sentences or phrases that contain that keyword.
As mentioned above.
These are the long-tail keywords used to get ranked for more specific phrases or searches.
Usually, the primary keyword can be quite broad. And can come with huge competition.
Keyword.io is a free keyword research tool that takes your keyword and generates a list of highly relevant suggestions related to that word.
Just pop your keyword in the search bar and let it do its magic. It’ll find and neatly organize your results. Ready to be exported to a CSV file.
This can help create ideas for you to connect with your brand’s audience.
Answer the Public is an excellent tool for those looking to do some research without breaking the bank.
This is a long-tail keyword suggestion tool.
It calls upon the Seeker (check him out – he gets impatient!) to find suggested terminology related to your keyword.
It then displays your results in a brainstorm-styled cloud, that are divided into five categories:
You can also switch to a data view and download your valuable keyword research as a CSV file to use as a reference.
KW Finder is another long-tail keyword suggestion tool (notice the pattern?)
But this one brings more value to the table than the other two.
It not only finds suggestions.
But it also provides valuable information such as:
KW finder is another free keyword research tool.
Although you are limited to a certain number of searches daily.
(Pro tip – sign-up with email and you’ll get additional daily searches)
If you require even more results, you’ll need to upgrade to a paid subscription. But the basic package is relatively cheap for the value it provides.
Keyword research is non-negotiable. It needs to be done.
But it doesn’t have to be a painful process.
And getting ranked for certain keywords doesn’t have to destroy your budget either.
You can supercharge your SEO rankings by using the tools suggested to help you with keyword research.
If there are any other free tools that you guys reckon are worth mentioning. We’d love to hear about them in the comments below.