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We’ve already established that SEO is one of the most fundamental aspects of digital marketing.
Implementing tools and strategies to achieve higher positions on a search engine results page.
These are the fundamentals of SEO.
A number of factors in SEO need to be considered when devising a strategy. But one of the most important areas to focus on is on-page/on-site SEO.
What is on-page/on-site SEO?
Well according to industry powerhouse MOZ…
“On-site SEO (also known as on-page SEO) is the practice of optimizing elements on a website in order to improve search engine ranking and visibility.
(This is opposed to links elsewhere on the Internet and other external signals collectively known as “off-site SEO”)
I was recently asked by one of our clients here at Flare…
Just how important are on-page/on-site SEO factors?
And to put simply, I replied…
THEY’RE EXTREMELY IMPORTANT!
The way you optimize your on-page/on-site SEO can have a huge impact on how your page is ranked.
If your pages sit close to the top of search lists. You will, in effect drive a large volume of free traffic to your website.
As long as there is a large demand for those specific keywords.
To understand the importance of on-page/on-site SEO we need to look at the biggest factors.
Page content is one of the major factors that determines whether the page is worthy of being ranked highly or not.
This is what your ideal audience comes to see. So it is essential to create excellent content.
But what would be considered as excellent content?
In terms of SEO, this is made up of two components.
Firstly, excellent content provides a solution to a query/problem.
And secondly, it must be linkable.
On-page content should not only provide a solution to a problem. But it should also do the best job of supplying the largest demand for that particular solution.
And if your content is not linkable, search engines are less likely to rank it. Meaning no organic traffic will visit your website.
An example of this is if your content was hidden behind a login or membership portal.
Search engine bots cannot physically sign-up (or in) for access.
So that content will stay hidden from the search engine.
And realistically the only way you’d get traffic to this content. Is through paid advertising convincing people to sign-up.
Not an easy task!
Next, on the list of important on-page/on-site SEO factors are title tags.
And by this, I mean URL tags.
As we discussed in this post here, internal linking to boost your SEO is non-negotiable.
Internal linking allows search engine bots to roam freely and index pages on your site.
It provides a structure of hierarchy within the website.
And this hierarchy should be reflected within the URLs.
A good example of this would be:
You see, It shows the hierarchy of web pages and also provides a snippet description of the information on that page.
The title you choose must be relevant to the on-page content.
Search engines pay attention to this. If the title isn’t relevant to the content then it could be deemed irrelevant to the reader.
By taking the time to optimize the URL structure you allow a search engine to understand the relevancy of the content.
And on top of that, a visitor can speculate what the page is about without even having to read it fully.
Page speed is commonly described as “page load time.”
Put simply, is the time it takes to fully display all content on a specific page.
But you may also hear the term “time to first byte.”
Which is the time it takes for your web browser to receive the first byte of information from the web server.
Google has always upheld that page speed is a major factor it considers within its algorithm.
When Google sends bots to crawl your site, they allocate a specific crawl time.
This comes as no surprise given the vast amount of webpages and documents that need to be crawled.
So, if your page speed takes too long to load, you’re essentially limiting the already limited time that Google spends on your website.
This can have a hugely negative impact on your indexation.
And to make matters worse, can also have a negative impact on user experience.
People coming to your website are less likely to hang around and wait for pages to load. Especially if there are similar websites with quicker page load time.
This can drastically affect conversion and bounce rates. Which is not ideal for websites and in particular, for e-commerce stores and product pages.
Best practices for SEO would be to use web tools to speed up page load time. The following ways can help improve page speed:
It just goes to show how important on-page/on-site SEO factors are.
And just how much work is involved in successfully achieving your SEO goals.
Without the help of an expert, these tasks can seem impossible.
But luckily I know a guy!
If a free volume of your ideal buyer, regularly visiting your website sounds appealing…
…then, let’s talk!
Click here and schedule your free strategy session today! And see how I can take your business to new heights.