Which email address should we send this to?
One thing is for sure…
…I get a lot of emails asking me questions about SEO. I mean… a lot of questions!
But that’s cool! I enjoy helping you guys out. It’s what I’m here for!
Recently, a client reached out and asked me…
“Is SEO link-building safe or dangerous for my website?”
And the truth is, it’s safe if you’re building links the right way.
First off, you gotta understand the importance of link building.
It’s within the top 3 ranking factors with Google. It’s mandatory if you’re to succeed with SEO.
But there is a bit of confusion surrounding link building methods that are safe or dangerous for your website.
In this article, we’ll clear up the do’s and don’t’s to make sure you’re doing things safely.
Firstly, you’ll need to…
Ranking potential aside, you’ll need to understand what kind of value a link will bring to your website. Is it relevant? Will it bring traffic? Has the website authority? These are some factors to consider.
By using local listing platforms such as Yelp, Yellow Pages or Google My Business, Google will quickly verify that your business is located where it is.
By creating a page on your website telling your customers/audience where they can find you. And then linking to your local listings is a great way for Google to index that information.
This is the simple method of keeping your ear to the ground (or eye to the screen!) with who’s talking about your brand.
And more importantly, who’s mentioning your brand but not linking to it.
In this case, just reach out and simply tell them that a link would be really helpful.
Sometimes, with the constant updating of content and webpages, links pointing to your website can throw up 404 errors.
Usually, this happens if the content no longer exists or the URL slug has changed.
Don’t worry it happens all the time
By creating a 301 redirect, you can push authority elsewhere from the broken link.
If you don’t ask, you don’t get!
Link building outreach can be painful. Mainly because cold emailing and asking for links has a really low response rate.
But by making your emails more personal or reaching out to people you know, you can expect a higher response rate. Build connections in your industry or niche.
To me, this is a no-brainer! And something I’m a major advocate of.
If you consistently create content that is one-of-a-kind and completely awesome. Links will build themselves.
(Disclaimer – As long as you’re marketing the content correctly!)
If your content is being shared and getting in front of the right people, it’ll be linked back to. Naturally!
Don’t go to bed angry! And don’t do the following when link building…
This a major No-No! And can come across as real spammy.
Never ask for anchor text.
Links to websites and content should materialise naturally.
By using this approach, Google will consider the link more organic and your website will reap the benefits.
This method is as old as the hills!
This used to be a regular occurrence. Creating hyperlinks in white text colour on a white background, that couldn’t be picked up by the naked eye.
But the crawlers would pick it up!
What was once not included in Google’s algorithm can now be easily penalised for. So don’t do it!
Trying to build as many SEO links as possible can be tempting. Especially when you first start out.
Resist this urge!
As you can end up sacrificing quality links for quantity.
Plus, Google hates it. Like, really really hates it!
If Google notices that there is a large number of low-quality links pointing to your website. Straight-up, you’ll be penalised
How do you overcome this?
By checking the quality of the site. See if the website is one you’d happily have associated with your brand. If it looks spammy…stay away.
This is my numero uno in terms of what not to do.
Google throws up a red flag instantly. When it finds a large number of links between two domains.
These schemes come in many forms but the most common is the request of “if you link to me I’ll link to you.”
Now, don’t get me wrong. This can still be done. But only if done correctly.
You need to be very selective of who you exchange a reciprocal link with. Make sure it’s a high-quality blog or website and ensure it’s within your industry or niche.
What else do you think should be on this list? What white hat SEO link building technique should be included above?
Or what black hat SEO link building technique should we all be aware of? Let us know in the comments below.