Which email address should we send this to?
Not everybody’s aware of this when creating and maintaining a website.
But Google can literally make your website disappear from their search results.
At first glance, it’s impossible to know. Unless you know how Google works.
Google uses an algorithm to keep spammers off their results pages. And this algorithm is evolving every single day.
Not only that but every now and then they’ll roll out major updates that can have a huge impact on your website.
What worked yesterday for your SEO strategy, may no longer work today.
Sounds terrifying, right?
Well, it doesn’t have to be.
All you need to do is make sure your SEO strategy follows Google’s rules to the letter.
Do things right and you’ll be safe from the blacklist!
One question I get all the time is…
“What SEO will put me on Google’s blacklist?”
As Google’s rules become more stringent to filter out spammers.
If you learn from the following common SEO mistakes, you’ll keep Google happy.
And keep your website ready for the updates.
One thing you may notice when your business website gets up and running is your inbox can become inundated with emails.
Emails from SEO companies advertising tempting offers of hundreds of links to your website.
That’ll get you ranked on page one of Google.
And for next to nothing.
…cheap links + cheap SEO = Google’s blacklist.
Trust me, it’s not worth it. Check out this article on the ugly truth about cheap SEO.
What’s so wrong with these offers?
The links that’ll point to your website will be 99.9% spammy. From shady websites and social media accounts all pointing to a “respectable page.”
Or so they’ll claim.
This link building pyramid may work for you initially. And you may see great results.
But that’ll be shortlived!
As Google’s constant tweaking will eventually outsmart the spammers.
And when it does, your website will be in a whole load of trouble.
How do you combat this?
Don’t buy links. EVER!
Keyword stuffing first raised its head in the mid-to-late-2000s.
When Google’s algorithm was almost non-existent in comparison to the monster it is today.
It’s an SEO technique also known as spamdexing or web spam.
Where keywords are quite literally “stuffed” into a web page’s visible content, meta tags or backlink anchor text.
In an effort to try and gain an unfair rank advantage on a search engine results page.
Specific keywords would’ve been entered 100s of times in an article to get ranked for those keywords.
And these articles were almost unreadable to the end viewer. Google knew this had to change.
Now don’t get me wrong! SEO techniques used today, involve writing articles and inserting keywords. To get ranked for those specific keywords.
But within reason!
If your content’s keywords density is too high. Google will penalise you.
How do you overcome this?
By creating astonishing and engaging content. With the focus being to help out your reader and for the content to be linkable.
Once your blog or website starts gaining some authority…
…you can then go back and tweak the content to include keywords you’d like to get ranked for.
But in a more natural way.
Focusing on building an authority site is more important than keyword ranking.
Article marketing is another mid-to-late-2000s SEO phenomenon.
The internet was chock-a-block with it.
It involved writing an article and then spinning multiple versions of it. By making a slight alteration to the wording.
People then submit these articles to websites for free. In exchange for a link back to their website.
And the reason it became a craze was…
…you could create an article once. Spin it 4 or 5 times. And get 10 to 20 links back to your website (or more!)
Google would then see each of these articles as fresh content. And wouldn’t penalise you for duplicate content.
I can see the appeal.
But as we mentioned earlier, Google’s algorithm is constantly learning and evolving.
And these days, it considers these articles as spam. Blacklisting any website it finds using the technique.
A solution and alternative that’ll play by Google’s rules is guest blogging.
Guest blogging is writing fresh content for authority websites within your niche or industry.
In exchange, the authority website allows a set number of links back to your website.
Or an author by-line that includes a link back to your website.
All within Google’s rules!
Don’t be! The majority of people who get blacklisted by Google are people using SEO to try and intentionally game the algorithm.
They’ll keep pushing their luck until they get blacklisted.
If they do they’ll just set up a different website or blog and try again, now they know what doesn’t work.
Instead of trying to beat the system. Focus on creating content that is page-one-worthy. And learn how to promote it.