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So, you’ve taken the time and money to invest in applying an SEO strategy to your business website.
And, you know you’re not going to achieve your SEO goals overnight. SEO takes time.
But now what?
You wait a while for Google to come and take your website and SEO strategy serious.
But before long, doubt starts to creep in.
So what do you do?
Do you sit there refreshing the Google page results every day for 6 months?
No, you don’t have to do this, trust me!
What you can do is be proactive and measure your SEO efforts.
“But how do I measure the impact /success of SEO on my business?”…I hear you ask!
Well, although all businesses and websites are different. The following SEO metrics are universal when tracking the impact/success of SEO on your business.
What you need to be doing is keeping monthly tabs on the sources of traffic that your website receives. The main contributors will be:
By using web traffic analytic tools it is possible to gauge the exact numbers each source contributes to you’re overall web traffic.
With this data, you’ve got a base for comparison for each change you make to your SEO strategy.
You can identify the weaknesses and strengths of your SEO efforts on your website by analysing the results of each tweak you make.
This is everyone’s favourite SEO metric. The keyword ranking is by far the best way to measure the success of an SEO campaign.
Ranking on page one of a search engine’s results page is the dream…the goal…the vision!
Specifically for keywords with a huge search volume.
But, that’s not the only use for keyword rankings.
The keywords that you rank for may not be your targeted keyword.
If you’re getting ranked high on result pages but for low volume searched keywords. Then you need to change your strategy, to rank for the right keywords.
And also, to gauge whether your business website is growing or not. If you’re SEO is performing how it should be, then in time, you should see your rankings improve.
You should also see the number of keywords that your site ranks for increase too. This is an important factor when measuring growth.
This means that your business website is gaining traction as an authority website.
The more long-tail keywords you’re ranking for organically, the more success your SEO will have on your business.
In terms of marketing and overall business performance, conversions are king.
As mentioned above, keyword ranking is indispensable to your SEO strategy.
But what matters more for the business as a whole is…
…which of these many keywords typed into a search query are seeing higher conversion rates?
By tracking what type of search queries are sending people further through your marketing funnels, and triggering them to react to a call-to-action.
You can then use this data to find other keywords that send similar visitors to your site. Who in turn, will convert to paying customers.
This information is gold. Tweak and test the landing pages that these visitors reach to lower your bounce rate and increase conversions.
Understand the demographics of these customers and apply the same strategy to your Content Marketing plan. Not only will have it a positive effect on your SEO.
You will attract more converting customers.
This is a sure way to measure the impact/success of SEO on your business.
This metric is absolutely essential for monitoring your SEO performance.
By tracking the number of pages that receive search engine traffic, you can get a feel for which of your web pages are being indexed.
And what it is you’re doing right, that’s keeping the search engines happy to index your pages.
From this, you can replicate the methods to achieve similar results with other web pages.
As you make positive tweaks to your SEO efforts, such as XML sitemaps, backlink acquisition, site navigation, and content.
You’ll start to see more and more of your web pages earning their way onto search engine results pages.
With each recorded tweak you can measure the impact/success it’s having on your business website.
As more pages get indexed. The higher the volume of organic traffic visiting your website.
Depending on how good your sales copy and on-page marketing is. You should see an increase in sales inquiries, sign-ups, ROI…etc.
Does any of this make sense? I hope so! Or does it all sound a bit like jargon?
If you don’t know the difference between an XML sitemap and a backlink.
Don’t fret! Because we at Flare do.
We grow businesses like yours successfully. Get in touch and schedule your free appointment and see what we can do for you.