Which email address should we send this to?
Last week I answered the most common asked question of how much does SEO cost.
This week I’m exploring the most difficult question or topic to answer.
Which is…how long does SEO take?
To be quite frank the shortest answer is…actually a question!
…How long is a piece of string?
And what I mean by that is, there is just no single answer to that question.
Not only can it depend on the numerous variables of optimisation on your website. It can also depend on the variables of optimisation on your competitors’ websites.
And, unfortunately, there’s no secret formula to pinpoint exactly how long does SEO take.
But through experience and testing, we can paint a more accurate picture using the following 3 criteria.
Depending on what industry your business is focused on can determine your ranking position and how easy or hard it is to get there.
It also plays a huge part in calculating an approximate length of time that it’ll take you to get to that position.
Take, for example, if your industry was so niche focused that you had a low amount of competitors trying to rank for specific keywords. Then it’ll be easier to compete for that ranking.
And therefore should take a shorter length of time. Compared to an industry with a higher level of competition.
The more competing websites, the longer it’ll take to achieve good results.
Other factors you need to consider are:
One, the competency of the SEO specialist optimising your website. And two, how much money you’ve got to invest in your SEO strategy.
Deeper pockets and better skills will definitely help you get there quicker.
Picture this, If I were to create a generic formula to determine how long does SEO take…it would probably go something like this:
(SEO budget available + competency of SEO specialist)Competition= length of time to achieve SEO ranking
Backlinks are inbound links to your website from external sources.
They’re highly important in boosting your SEO efforts. And can drive organic traffic directly to your content.
But that’s not all!
The links send Google bots to your website from there’s.
Which gives Google an indication of how popular your website is. Depending on the quality of the website that is pointing to yours.
If the website pointing to yours is considered high quality or authority. Then it is assumed that yours is too.
This is one of the many variables that Google uses in its algorithm when indexing and ranking a website.
It’s a vote from another website that your content is worth viewing.
Having a healthy link-building strategy is essential to your website’s SEO plan. Without one, you will not achieve the results you desire.
The more relevant the inbound links to your website from popular and authoritative websites are.
The more trust and authority Google will associate with your website. Thus, improving your SEO ranking and shortening the time it takes to achieve results.
Now, this is vital!
The quality of content that you publish on your website can determine how quickly you’ll see results.
Once upon a time, “SEO experts” claimed that if you publish a lot of content all at once. Google will penalise you.
This is untrue! And, has since been dismissed by Google.
You can publish a lot at once if you want.
But I don’t advise it!
Because In terms of frequency, you should be publishing your content by sticking to a consistent content schedule.
But if Google won’t penalise, why bother?
For two reasons:
Firstly, your website users/visitors will return to your site on a regular basis to catch up on your content.
And secondly, by adding new content, Google’s algorithm will become accustomed to your content schedule. And will send bots to crawl your site more frequently.
Both will improve your SEO efforts and speed up the entire process.
But what about word count?
There is no official amount.
But what about the age-old debate of short-form vs long-form content. Which is better?
And what specific word count pleases the search engines?
Answer = NONE OF THE ABOVE!
It has been determined that you should be publishing content solely to help your audience.
The more helpful your content is to your audience. The more engagement your content receives.
And that’s what pleases SERPs like Google.
It is extremely difficult to accurately predict how long SEO can take to see the results you want.
But what is clear is that you must be willing to invest in an SEO plan based on:
You won’t achieve results overnight. But by adhering to the above criteria, you can drastically decrease the time it takes to see results.
Got any questions? Do you want to discuss how long it will take for your website’s SEO to get going? Let us know in the comments below.